-
Your Best of Breed Stack Has a Data Gap. Here is How to Fix It Without a Re-Platform.
You have built a retail engine that moves fast. You have Shopify or a modern storefront driving your e-commerce, you have Salesforce powering your customer relationships, and you have 300 physical stores serving communities across the continent. On paper, you have the “Best of Breed” tools for every job. But in reality, your team is
-
Bell and Ateko Empower Innovation through AI Hackathons
From ServiceNow to Salesforce, Ateko is working with partners to create the future of AI Bell and Ateko are shaping the future of enterprise innovation through AI-powered hackathons that bring together bright minds across our companies and our technology partners. These collaborative events spark creativity, accelerate transformation, and highlight how Ateko is helping Bell deliver
-
Salesforce Just Quietly Revealed the Future of Merchandising
On the back of Dreamforce ’25, Salesforce quietly posted an update with a few additional features for Commerce Cloud. Some are formal names for the big announcements made at the conference, like Agentic Order Routing and new B2B Configurator tools. Others, like the official Adyen payment integration, are welcome news for retailers looking for alternatives.
-
Dreamforce 2025: Marketing Cloud Takeaways & Reflections
This year Dreamforce felt different—in scale and in the way Salesforce has shifted its energy toward Agenting experience, data, and real customer experience. The event had this blend of inspiration and practicality, where every demo and session made you think about what’s possible right now. Here are my main takeaways from Dreamforce 2025. 1. AI
-
Dreamforce Just Changed E-commerce. Here’s Your Action Plan.
Only a week ago, we posted a practical plan for non-Shopify sellers to jump into the world of selling through OpenAI’s ChatGPT. Shopify’s announcement had many of us, myself included, feeling a little defeated. It felt like they’d cracked the code and no one else could play. So, we took to the documentation and realized
-
Commerce Cloud meets OpenAI: A Pragmatic Path for In-Chat Commerce
I’ve watched ecommerce change shape for two decades. We went from online catalogs with “it’ll get there when it gets there” shipping to a two day delivery promise that became table stakes. We saw checkout evolve from multi-page forms to one click charges and now to digital wallets. Each shift rewired customer behavior. We’re at
-
The Cost of Misconception: Why Differentiating Administrators and Business Users Matters
Technical solutions are a critical component of a well-run organization. But there’s a common misconception that’s costing companies time, money, and efficiency. Just because someone can use a tool doesn’t mean they should be administering it. Let’s break down the critical difference between administrators and users. Defining the Roles The Nuance of “Admin-like” Functions Every
-
5 Transformational Benefits of Salesforce Life Sciences Cloud
For commercial teams in the Life Sciences industry, today’s environment can feel like trying to complete a puzzle with pieces scattered across previously opened boxes. With a wave of mergers and acquisitions reshaping the industry, pharmaceutical, biotech, and medtech companies are under pressure to act as one unified organization. But commercial success hinges on more
-
Transforming Financial Advisory with Salesforce FSC
Introduction As a Salesforce Business Analyst, one of the most impactful projects I’ve contributed to was the implementation of Salesforce Financial Service Cloud (FSC) for a major Canadian bank. In today’s competitive financial landscape, wealth advisors and relationship managers are expected to deliver personalized, compliant, and timely service, often while navigating disconnected legacy systems and complex processes.
-
The Power of Bi-Directional Zero-Copy with Salesforce Data Cloud
In today’s data-driven world, the ability to access, unify, and act upon your customer data in real-time is no longer a luxury – it’s a necessity. Businesses often grapple with siloed data, complex ETL processes, and outdated insights, hindering their ability to deliver truly personalized experiences and make informed decisions. At Ateko, we are Salesforce
