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Marketing Cloud Account Engagement vs Marketing Cloud Next: Key Differences Explained
By Saad Khan, Salesforce Practice Consultant of Ateko Salesforce’s marketing ecosystem has changed over the past few years. Many organizations that previously relied on Marketing Cloud Account Engagement (formerly Pardot) are now starting to explore Marketing Cloud Next, Salesforce’s newer marketing platform built on Data Cloud. Both platforms support B2B marketing automation, but they are
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The 5% Mandate: Why We Prioritize Compounding Efficiency in Our Salesforce Practice
By Greg Poirier, SVP of Ateko Over two decades, I have seen the enterprise landscape shift every time a new transformational tool hits the desk of an employee. I was there when laptops became the standard, when we all moved from on-prem to cloud and when smartphones were widely deployed to Sales and Field teams.
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Architecting the First Line of Defense: A Showcase of Agentforce Voice
By Rushit Jasoliya, Salesforce System Architect If you manage the customer service arm of a large enterprise, your primary challenge is often the “Intelligence Gap” on the voice channel. While your CRM is full of rich data, when a customer calls in, that data is often locked away. Your human agents, highly trained experts, end
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Stop Paying Your Sales Team to Do Your Website’s Job
Most B2B e-commerce sites make a promise they cannot keep. They look like a modern online store. But the second a customer tries to buy something complicated, the site hits a wall. If a buyer wants to configure a piece of heavy machinery, add a monthly software subscription, and request a volume discount, the digital
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From B2C to B2B: A Developer’s Roadmap to the Salesforce Core Transition
Eight months ago, I joined Ateko at a time when the Salesforce ecosystem was clearly shifting. As our focus expanded toward automation and deeper platform collaboration, one trend became impossible to ignore, demand for Salesforce B2B Commerce on Core is growing fast, and experienced SFCC (Demandware) developers are getting trained on B2B. If you’ve spent
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Ateko – Salesforce Practice: Year 11 By the Numbers
Intro First, a quick overview for those who haven’t checked their LinkedIn notifications in a while, or are new to who we are: in July 2024, CloudKettle was acquired by Bell Canada to become the Salesforce arm of the Service Implementor (SI) powerhouse now known as Ateko. Then and now, we had a tradition of
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Enforcing No-Argument Constructor on Apex Classes: Why Your Flows May Stop Working in May 2026
In the Summer ’26 Release, Salesforce is changing how custom Apex classes are instantiated when called from Flows. If you don’t want to wake up to dozens of panicked Slack messages in late May because renewals aren’t generating, integrations aren’t working, or stamps aren’t stamping, this is a Release Update to pay attention to. In
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Your Best of Breed Stack Has a Data Gap. Here is How to Fix It Without a Re-Platform.
You have built a retail engine that moves fast. You have Shopify or a modern storefront driving your e-commerce, you have Salesforce powering your customer relationships, and you have 300 physical stores serving communities across the continent. On paper, you have the “Best of Breed” tools for every job. But in reality, your team is
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Bell and Ateko Empower Innovation through AI Hackathons
From ServiceNow to Salesforce, Ateko is working with partners to create the future of AI Bell and Ateko are shaping the future of enterprise innovation through AI-powered hackathons that bring together bright minds across our companies and our technology partners. These collaborative events spark creativity, accelerate transformation, and highlight how Ateko is helping Bell deliver
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Salesforce Just Quietly Revealed the Future of Merchandising
On the back of Dreamforce ’25, Salesforce quietly posted an update with a few additional features for Commerce Cloud. Some are formal names for the big announcements made at the conference, like Agentic Order Routing and new B2B Configurator tools. Others, like the official Adyen payment integration, are welcome news for retailers looking for alternatives.
