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Dreamforce 2025: Marketing Cloud Takeaways & Reflections
This year Dreamforce felt different—in scale and in the way Salesforce has shifted its energy toward Agenting experience, data, and real customer experience. The event had this blend of inspiration and practicality, where every demo and session made you think about what’s possible right now. Here are my main takeaways from Dreamforce 2025. 1. AI…
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Dreamforce Just Changed E-commerce. Here’s Your Action Plan.
Only a week ago, we posted a practical plan for non-Shopify sellers to jump into the world of selling through OpenAI’s ChatGPT. Shopify’s announcement had many of us, myself included, feeling a little defeated. It felt like they’d cracked the code and no one else could play. So, we took to the documentation and realized…
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Commerce Cloud meets OpenAI: A Pragmatic Path for In-Chat Commerce
I’ve watched ecommerce change shape for two decades. We went from online catalogs with “it’ll get there when it gets there” shipping to a two day delivery promise that became table stakes. We saw checkout evolve from multi-page forms to one click charges and now to digital wallets. Each shift rewired customer behavior. We’re at…
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The Cost of Misconception: Why Differentiating Administrators and Business Users Matters
Technical solutions are a critical component of a well-run organization. But there’s a common misconception that’s costing companies time, money, and efficiency. Just because someone can use a tool doesn’t mean they should be administering it. Let’s break down the critical difference between administrators and users. Defining the Roles The Nuance of “Admin-like” Functions Every…
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5 Transformational Benefits of Salesforce Life Sciences Cloud
For commercial teams in the Life Sciences industry, today’s environment can feel like trying to complete a puzzle with pieces scattered across previously opened boxes. With a wave of mergers and acquisitions reshaping the industry, pharmaceutical, biotech, and medtech companies are under pressure to act as one unified organization. But commercial success hinges on more…
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Transforming Financial Advisory with Salesforce FSC
Introduction As a Salesforce Business Analyst, one of the most impactful projects I’ve contributed to was the implementation of Salesforce Financial Service Cloud (FSC) for a major Canadian bank. In today’s competitive financial landscape, wealth advisors and relationship managers are expected to deliver personalized, compliant, and timely service, often while navigating disconnected legacy systems and complex processes….
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The Power of Bi-Directional Zero-Copy with Salesforce Data Cloud
In today’s data-driven world, the ability to access, unify, and act upon your customer data in real-time is no longer a luxury – it’s a necessity. Businesses often grapple with siloed data, complex ETL processes, and outdated insights, hindering their ability to deliver truly personalized experiences and make informed decisions. At Ateko, we are Salesforce…
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Why We Built Our Own Product Reviews Cartridge in SFCC
As a Salesforce Commerce Cloud developer, I’m often at the center of a classic developer’s dilemma: the “build vs. buy” decision. Nowhere is this more common than with product ratings and reviews. Stakeholders see the feature on every major retail site and want it, but then they see the price tag and recurring license fees…
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Beyond the Shopping Cart: Why Your Disconnected Systems Are Costing You Customers
Every retail leader we talk to wants the same things: a single view of the customer, more flexible fulfillment options, and less dependence on a patchwork of disconnected systems. The problem is, for many, the technology powering their business is the very thing holding them back. If you’re running your e-commerce site, in-store POS, and…
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Simplify Content Management with SFCC Page Designer
Ever wondered how to streamline eCommerce content management without relying on developers? In this blog we will dive into how Salesforce Page Designer makes that possible. Salesforce B2C Commerce Cloud has been praised for its flexibility to adapt, scalability, and the ability to power some of the world’s most recognizable retail brands. The platform allows…
