Category: Marketing Automation

  • BANT: A Dead Easy Method for Qualifying Leads

    BANT: A Dead Easy Method for Qualifying Leads

    BANT, purportedly created by IBM, is widely used, generally accepted, and easy-to-understand method for qualifying leads. What does BANT stand for? The acronym BANT stands for Budget, Authority, Need, and Timeline. (MarketSplash has a great analysis of each BANT component here.) Download the Free BANT+C App BANT+C is a free app for Salesforce, from Ateko, that

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  • Please do not try to build your own Lead Routing Solution in Salesforce

    Please do not try to build your own Lead Routing Solution in Salesforce

    I beg of you. Don’t do it. One might assume that an organization that provides high end resources to enterprises would want to build big complex things. And in some cases that is true – myself and our team overall enjoy solving very complex problems. But we have also been working in the Salesforce ecosystem

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