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The Salesforce Data Cloud Architect’s Handbook
The Second Edition is now available. Act today, and get this invaluable resource for any professional working with Salesforce technologies. This comprehensive guide offers deep insights into Data Cloud architecture, best practices, and implementation strategies that can’t be found in standard documentation. A trusted expert in the Salesforce ecosystem, Eliot Harper provides authoritative guidance based…
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The Power of Bi-Directional Zero-Copy with Salesforce Data Cloud
In today’s data-driven world, the ability to access, unify, and act upon your customer data in real-time is no longer a luxury – it’s a necessity. Businesses often grapple with siloed data, complex ETL processes, and outdated insights, hindering their ability to deliver truly personalized experiences and make informed decisions. At Ateko, we are Salesforce…
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How Marketers Accelerate Data Cloud ROI
Are you looking to turn your customer data into real, measurable ROI? In this blog I share how Salesforce Data Cloud can help marketers activate data in powerful, practical ways. Working for Salesforce for almost 14 years exposed me to the ups and downs of launching or buying new products on the regular. Some flourished, others…
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TC25 Recap: Salesforce Just Made Data Cloud Smarter with the Semantic Layer
The Ateko (formerly CloudKettle) team was at Tableau Conference 2025 in San Diego this past April. The energy was palpable, the data visualizations were stunning, and the community spirit was at an all time high. While there were countless innovations and insights shared, one thing stood out when looking at everything through the lens of…
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The Beginner’s Guide to Joins in CRM Analytics
In the world of Business Intelligence, the ability to combine data from different sources is essential. Salesforce CRM Analytics (formerly Tableau CRM) offers a powerful feature called “joins” in its Recipe tool. You can think of creating joins as playing the role of a matchmaker for your data. They allow you to bring together data…
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Everything You Need to Know About Salesforce Data Cloud Credits
Data Cloud credits power usage in Salesforce Data Cloud — every time you perform an action in Data Cloud, credits are consumed. Credit consumption is based on different actions performed in the platform, where the actual consumption rate is based on the platform feature, the complexity of that feature, and ultimately the underlying compute cost…
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Salesforce Data Cloud Model Explained
Introduction While many Salesforce products including Sales Cloud, Service Cloud, Education Cloud, Health Cloud and other Salesforce industry clouds are built on a common ‘core’ platform that share the same datastore (an Oracle relational database), Data Cloud uses a very different architecture and technology stack from other Salesforce ‘Clouds’. This post explains the data models…
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Data Ingestion for Salesforce Data Cloud
As its name implies, Salesforce Data Cloud is a data platform — before you can begin using the platform, you first need to get data into it. And while Data Cloud provides various options for importing data, it’s important to select an optimal method to integrate data sources into the platform. Unfortunately in data architecture,…
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Salesforce Data Cloud Primer
As part of a Salesforce Data Cloud series, this initial post sets out to clarify and explain exactly what Data Cloud actually is, what it’s not, and why it’s a game changer. An Evolutionary Platform Salesforce Data Cloud is arguably the most significant platform to be released in the history of Salesforce. However, its journey…
