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Stop Paying Your Sales Team to Do Your Website’s Job
Most B2B e-commerce sites make a promise they cannot keep. They look like a modern online store. But the second a customer tries to buy something complicated, the site hits a wall. If a buyer wants to configure a piece of heavy machinery, add a monthly software subscription, and request a volume discount, the digital
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Your Best of Breed Stack Has a Data Gap. Here is How to Fix It Without a Re-Platform.
You have built a retail engine that moves fast. You have Shopify or a modern storefront driving your e-commerce, you have Salesforce powering your customer relationships, and you have 300 physical stores serving communities across the continent. On paper, you have the “Best of Breed” tools for every job. But in reality, your team is
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Salesforce Just Quietly Revealed the Future of Merchandising
On the back of Dreamforce ’25, Salesforce quietly posted an update with a few additional features for Commerce Cloud. Some are formal names for the big announcements made at the conference, like Agentic Order Routing and new B2B Configurator tools. Others, like the official Adyen payment integration, are welcome news for retailers looking for alternatives.
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Dreamforce Just Changed E-commerce. Here’s Your Action Plan.
Only a week ago, we posted a practical plan for non-Shopify sellers to jump into the world of selling through OpenAI’s ChatGPT. Shopify’s announcement had many of us, myself included, feeling a little defeated. It felt like they’d cracked the code and no one else could play. So, we took to the documentation and realized
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Commerce Cloud meets OpenAI: A Pragmatic Path for In-Chat Commerce
I’ve watched ecommerce change shape for two decades. We went from online catalogs with “it’ll get there when it gets there” shipping to a two day delivery promise that became table stakes. We saw checkout evolve from multi-page forms to one click charges and now to digital wallets. Each shift rewired customer behavior. We’re at
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Beyond the Shopping Cart: Why Your Disconnected Systems Are Costing You Customers
Every retail leader we talk to wants the same things: a single view of the customer, more flexible fulfillment options, and less dependence on a patchwork of disconnected systems. The problem is, for many, the technology powering their business is the very thing holding them back. If you’re running your e-commerce site, in-store POS, and
