Case Study

NASCAR

Digital Under the Hood

Transforming NASCAR for the Next Lap

NASCAR’s transformation was driven by the need to reinvigorate the sport of NASCAR, inline with the release of NASCAR’s next-gen car, which debuted in the 2022 season. 

The Challenge

NASCAR wanted to overcome the challenge of managing legacy systems and an outdated IT Service Desk infrastructure and support model. Furthermore, the fragmented digital landscape resulted in mounting maintenance costs coupled with significant employee friction within the enterprise – employees struggled with having to navigate disparate systems, leading to decreased productivity, disjointed workflows, and ease of getting services to perform day-to-day tasks.

The Ateko Solution

NASCAR partnered with Ateko to accelerate their digital transformation journey, selecting ServiceNow® as their next-gen engine to replace aging systems, enhance employee experience, and build a resilient infrastructure across the enterprise.

Phase 1 – Modernize IT

Ateko began by revamping back-office IT operations using ServiceNow® IT Service Management (ITSM) and IT Operations Management (ITOM). This not only streamlined incident and change workflows but also laid the foundation for operational excellence.

Phase 2 – Unifying the Employee Experience

Next, Ateko deployed a centralized Employee Center (non-Pro) that unified 12 departments under one intuitive interface—retiring multiple legacy SharePoint sites and reducing both complexity and cost. NASCAR’s new portal was even nominated at the ServiceNow® Knowledge 2024 Portal Contest for its design and impact.

Key Implementations

  • Microsoft™ SCCM & Intune Integration – inventory management for end-user and Windows machines
  • Single Sign-On (SSO) – secure access for all NASCAR employees
  • Microsoft™ Teams Integration – direct, real-time support within Teams for both employees and agents
  • AWS Cloud Discovery – enhanced visibility and management of NASCAR’s cloud infrastructure
  • Custom Track Navigation Page – unique portal feature allowing employees to explore and engage with NASCAR’s iconic tracks

Technical Innovation

Ateko took digital transformation beyond the basics. The solution was mobile-friendly, Teams-embedded, and featured integrated news feeds from external sources – demonstrating the flexibility of the ServiceNow® platform and our forward-thinking mindset behind the implementation.

Impact

In just 9 months, NASCAR consolidated 12 departments on to a single, user-friendly Employee Center, retired costly legacy platforms, and significantly improved employee satisfaction.

This project stands as a blueprint for how enterprise-grade platforms like ServiceNow®, combined with a strategic partner like Ateko, can revolutionize operations.

“The speed and impact of this transformation were remarkable. In just 9 months, we successfully consolidated 12 departments onto a single, user-friendly Employee Center, retired expensive legacy platforms, and saw a significant improvement in employee satisfaction. The team’s expertise with enterprise platforms like ServiceNow truly helped revolutionize our operations and accelerate our digital transformation journey.”

Logo for NASCAR

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