Generated by Rank Math SEO, this is an llms.txt file designed to help LLMs better understand and index this website. # Ateko: Transform your IT into a powerful asset with AI optimization, data security, and cloud automation. Unlock real business outcomes with Ateko. ## Resources - [The 2026 Salesforce Governance Handbook](https://ateko.com/en/resources/2026-salesforce-governance-handbook/): Uncontrolled metadata, fragmented release pipelines, and manual change management slow down enterprise operations and introduce security risks. This comprehensive guide provides a battle-tested framework for establishing a high-performing Center of Excellence (CoE), streamlining DevOps release management, and maintaining an enterprise-grade Salesforce ecosystem. - [The executive guide to banking transformation](https://ateko.com/en/resources/the-executive-guide-to-banking-transformation/): Access your copy - [Your Approval Process Is Not Slow Because of People.](https://ateko.com/en/resources/your-approval-process-is-not-slow-because-of-people/): In this video, Senior Vice President of the Salesforce Practice at Ateko, explains why enterprise leaders are asking the wrong questions about AI adoption. Instead of using technology to make legacy workflows faster, he details how organizations must audit their core processes to eliminate unnecessary approval gates and structural defects at the source. From replacing the "telephone game" of marketing briefs with direct AI agents to protecting human judgment where it matters most, this video breaks down what it takes to build an AI-native operating model that keeps pace with modern competitors. - [How B2B Telcos Win on Agility, Efficiency, and Customer Experience](https://ateko.com/en/resources/how-b2b-telcos-win-on-agility-efficiency-and-customer-experience/): Download your free copy - [Are you ready to move to Revenue Cloud Advanced?](https://ateko.com/en/resources/what-is-the-great-cpq-re-platforming/): If you're running Salesforce CPQ or Vlocity/Industries, the clock is already ticking. The natural move, to copy your setup over to Revenue Cloud Advanced as-is, is exactly what causes the most expensive migrations to fail. This guide makes the case for a different starting point: understand what you've actually built before you decide how to move it. - [How Marketing Teams Should Use MCP](https://ateko.com/en/resources/how-marketing-teams-should-use-mcp/): In this video, Sab, Marketing Automation Practice Lead at Ateko, explains how marketing teams should approach using MCP (Model Context Protocol) and AI agents safely. From access controls and code execution to sandbox limitations, logging, and human approval, Sab breaks down the key risks and rules teams need to follow before giving AI agents control of marketing platforms. - [Proxure X Ateko Fireside Chat](https://ateko.com/en/resources/proxure-x-ateko-fireside-chat/): Join Colleen Pound (CEO & Co-founder, Proxure) and David Keith (SVP, Data & Cloud, Ateko) for an engaging fireside chat on the power of strategic partnerships. In this brief discussion, they explore how Ateko helped build a core data solution for Proxure, highlighting the immense value of iterative development and local collaboration. This conversation showcases how a shared commitment to quality can transform a tech project into a lasting, collaborative relationship. - [How Field Service Leaders Can Get Ahead of the Next Service Call](https://ateko.com/en/resources/from-reactive-to-predictive-operations-how-field-service-leaders-can-get-ahead-of-the-next-service-call/): Download your free copy - [Powering Transformation with ServiceNow](https://ateko.com/en/resources/ateko-powering-transformation-with-servicenow/): Hear the incredible story of Bell Canada's industry-forward transformation with Ateko. Discover how they invested heavily, merged SIs, and became "customer zero" on ServiceNow. Learn how they now serve hundreds of clients and became ServiceNow's largest partner in Canada and the first telco-designated global partner. - [Headless 360 for Salesforce](https://ateko.com/en/resources/headless-360-for-salesforce/): In this video, expert Ishan Babbar, our Salesforce Practice Lead at Ateko, breaks down Salesforce Headless 360, one of the biggest platform shifts in Salesforce history. Discover how this API-first approach lets both human teams and AI agents run workflows natively across platforms like Slack, Teams, and ChatGPT without ever opening a browser. Watch to see how Headless 360 unlocks faster development and seamless cross-platform functionality while maintaining your existing security rules. - [A Single Service Nervous System: The Evolution of Your Contact Center](https://ateko.com/en/resources/a-single-service-nervous-system-the-evolution-of-your-contact-center/): Your contact center and CRM run in the cloud, but your agents are still toggling between both worlds. This guide explains how to close the gap and bring your Contact Center to the next level, reducing costs and improving your customer experience. - [Delivering Exceptional Customer Service with ServiceNow Otto for TSM at Bell Canada](https://ateko.com/en/resources/delivering-exceptional-customer-service-with-servicenow-otto-for-tsm-at-bell-canada/): Bell is one of the first telcos in the world to use ServiceNow Otto for TSM in production. This session delves into their approach working with Ateko to plan, implement, and integrate AI-driven workflows to make the most out of their 38 million annual customer interactions. - [Why Marketing and Admins need to collaborate to unlock the full potential of the next-generation Marketing Cloud](https://ateko.com/en/resources/why-marketing-and-admins-need-to-collaborate-to-unlock-the-full-potential-of-the-next-generation-marketing-cloud/): In this video, experts Ishan Babbar and Sab Yahya dive into why the days of Marketing working separately from Salesforce Administration are officially over. - [Ateko Deep Dive Ep.1: Modeling Applications Using CSDM (ft. CAE)](https://ateko.com/en/resources/ateko-deep-dive-ep-1-modeling-applications-using-csdm-ft-cae/): In this masterclass, Maxime Carrier (ITOM Practice Lead at Ateko) breaks down how to use the ServiceNow CSDM v5 framework to bridge the gap between IT Operations and the business. Learn how to find the "sweet spot" for service instance granularity and choose between an application-focused or service-focused modeling approach. - [How Marketers Can Be Ready for Marketing Cloud Next Migration](https://ateko.com/en/resources/how-marketers-can-be-ready-for-marketing-cloud-next-migration/): Expert Sab Yahya explains why transitioning to Salesforce Marketing Cloud Next is not just a standard interface upgrade, it’s a fundamental shift in how your marketing operations, data models, and automations work. - [Enhancing Data Security: API Access Control in Salesforce](https://ateko.com/en/resources/enhancing-data-security/): In this new guide from Ateko, explore the critical aspects of API access control and how it can contribute to enhanced Salesforce data security. Key sections include: - [How to Eliminate Salesforce Maintenance Headaches](https://ateko.com/en/resources/how-to-eliminate-salesforce-maintenance-headaches/): When it comes to Salesforce, high-growth companies almost always face a similar set of challenges caused by the chaos of their rapid expansion. - [The New Salesforce MFA Requirements](https://ateko.com/en/resources/the-new-salesforce-mfa-requirements/): In February of 2022, Salesforce started mandating that all customers enable multi-factor authentication (MFA) for their users regardless of how they access their accounts. Beginning April 8, 2024, Salesforce automatically enabled MFA for all direct logins – but not with organizations that are using Single Sign-On (SSO). Also, starting with the Summer ‘24 release, Salesforce will periodically notify all System Administrators in the organization until the instance is fully compliant with the MFA requirements (See MFA Advisory Timeline for more announcement details). - [The State of Salesforce Security 2024](https://ateko.com/en/resources/the-state-of-salesforce-security-2024/): For Salesforce Admins and users, understanding the best practices and industry standards around platform security is a critical part of the job. Strong security practices help to protect sensitive customer data, maintain customer trust, and ensure regulatory compliance. They also minimize the risk of data breaches, protecting companies from reputation damage and financial loss. - [Standard Object vs. Custom Object](https://ateko.com/en/resources/standard-object-vs-custom-object/): This is a problem all Salesforce Admins and Developers face. The choice has implications on development efficiency, scalability, and the overall maintenance of your org. Understanding when to use a standard object and when to use a custom object is critical for building a robust Salesforce application. So… let’s take a look at when you should use Standard objects, when you should use Custom objects, and where there are overlaps where either object could make sense for your org. - [Wealth Manager’s Guide to Salesforce FSC](https://ateko.com/en/resources/the-wealth-managers-guide-to-salesforce-financial-services-cloud/): This new resource from Ateko provides a comprehensive guide to Salesforce’s Financial Services Cloud (FSC) and its benefits for Wealth Management firms and Financial institutions. Whether you’re an existing Sales Cloud user, or considering making a wholesale switch to Salesforce for your CRM, this guide is full of the information you need. - [Salesforce Field Service Guide](https://ateko.com/en/resources/salesforce-field-service-guide/): Field Service is an add-on to Service Cloud, Salesforce's customer service management platform. It is Salesforce's solution to managing a team of service technicians who visit customer sites. - [Salesforce Storage Limits](https://ateko.com/en/resources/salesforce-storage-limits/): Storage is essential for maintaining data in Salesforce. But like anything – it has its limits. - [The Revenue Operations Playbook 2020](https://ateko.com/en/resources/the-revenue-operations-playbook/): We sat down with some of the brightest minds in Marketing, Sales, and Customer Success to talk about Revenue Operations strategy. In the first section, we interviewed six enterprise experts. Then we talk about the Four Horsemen model of pipeline attribution, and how to run a Pipeline Council meeting. Read this eBook to learn how to keep the go-to-market organization aligned on revenue goals. - [RFM Model for Marketing Cloud Strategy](https://ateko.com/en/resources/how-to-leverage-the-rfm-model/): Today, organizations have more data about their customers than ever before. The RFM model (Recency, Frequency, and Monetary) is a simple but powerful tool to help sift through consumer data and categorize customers based on measured behavior. Salesforce Marketing Cloud (MC) is a robust platform that allows your team to engage your customers with relevant and timely content. Together, organizations can use the RFM model and MC to maximize the lifetime value of each customer and increase customer loyalty. - [Security Guide: Protect & Monitor Salesforce](https://ateko.com/en/resources/security-guide-how-to-protect-and-monitor-salesforce/): As the cost and risks associated with data breaches continue to climb, cybersecurity is a topic that should be a priority for every B2B SaaS company. Recently, IBM published that the average cost of a data breach is $3.86 million. With so much at stake, organizations can't afford to ignore security best practices. - [Salesforce Data Cloud Demystified](https://ateko.com/en/resources/salesforce-data-cloud-demystified/): Salesforce Data Cloud is arguably the most significant platform to be released in the history of Salesforce. However, its journey to market has been more evolutionary than revolutionary. Salesforce started on this journey over five years ago, when they first announced Customer 360 at Salesforce Connections in June 2019. Then at Dreamforce in the same year, the platform was renamed Customer 360 Audiences, which was then renamed to Salesforce CDP in May 2021, then Genie at Dreamforce in 2022, before settling on Data Cloud in February this year. It's been quite hard to keep up. - [The Essential Guide to Revenue Growth](https://ateko.com/en/resources/essential-guide-revenue-operations/): From $10 to $100 Million (and beyond) - [A CRO’s Guide to Revenue and Reporting](https://ateko.com/en/resources/a-cros-guide-to-revenue-reporting/): This eBook begins by discussing the broad strokes of Revenue Stack Management and how it's connected to the rise of the Chief Revenue Officer. Then, individual chapters cover the most important elements of the Revenue Stack: Analytics, Advertising, Marketing Automation, and Salesforce (CRM). The purpose of this eBook is to give you a holistic view of how Sales and Marketing should work together to close more sales and secure more renewals, faster, more often, and for more money. - [How Ateko, Bell, and ServiceNow are Rewriting the Digital Playbook](https://ateko.com/en/resources/how-ateko-bell-and-servicenow-are-rewriting-the-digital-playbook/): In this exclusive interview, Jenna Odess (Group VP, Americas Partnerships and Channels at ServiceNow) sits down with Tom Sweeney (VP of Sales at Ateko) to discuss Ateko’s unique origin story and their game-changing approach to enterprise tech. - [AI Agents and Field Operations at Scale: Bell Canada’s Approach](https://ateko.com/en/resources/ai-agents-and-field-operations-at-scale-bell-canadas-approach/): Bell runs one of Canada's largest field service organizations, with a team of over 10,000 handling more than 10,000 tasks daily. When manual operations and dispatch processes couldn't keep up, Bell partnered with Ateko to rebuild their entire field service management ecosystem on ServiceNow. - [Why Your AI GTM Strategy Will Fail (Without Data Governance)](https://ateko.com/en/resources/why-your-ai-gtm-strategy-will-fail-without-data-governance/): With Kyle Cruickshanks - [Stop Using Slack JUST for Chat. Start Using it to Run Your Business.](https://ateko.com/en/resources/stop-using-slack-just-for-chat-start-using-it-to-run-your-business/): VP of Operations at Ateko, explores why Slack is evolving from a communication tool into the operational hub of the modern enterprise. She discusses how organizations can use Slack to centralize workflows, automate processes, improve visibility, and create a more connected way of working across Salesforce and other business systems. - [Bell’s Blueprint for Telecom Innovation: Delivering Real Impact with Servicenow](https://ateko.com/en/resources/bells-blueprint-for-telecom-innovation-delivering-real-impact-with-servicenow/): In telecom, fast is never fast enough—and Bell knows it. That’s why they’re turning to AI to eliminate manual processes, break down silos, and accelerate innovation across their customer, operations, and field service teams. Hear from leaders at Bell as they share how the company, in partnership with Ateko, is operationalizing big ideas and delivering real impact with the ServiceNow platform. - [Knowledge 2026: Inside Ateko’s Innovation Sandbox – ServiceNow, AI, and the Future of Telco](https://ateko.com/en/resources/knowledge-2026-inside-atekos-innovation-sandbox-servicenow-ai-and-the-future-of-telco/): What happens when a 150-year-old telecom giant decides to completely overhaul its legacy infrastructure? They flip the script on customer experience. - [Is Slack Finally the ‘Single Pane of Glass’ for Salesforce?](https://ateko.com/en/resources/is-slack-finally-the-single-pane-of-glass-for-salesforce/): Expert Jennifer Dell tells us why Slack isn’t replacing Salesforce — it’s becoming the command line for it. - [Agentforce won’t take your job (but it will change it)](https://ateko.com/en/resources/agentforce-wont-take-your-job-but-it-will-change-it/): Expert Ishan Babar tells us why "AgentForce will write the code for you" doesn't mean the end of Salesforce developers — it means a major evolution. - [Reimagining Field Service in the Era of Artificial Intelligence](https://ateko.com/en/resources/reimagining-field-service-in-the-era-of-artificial-intelligence/): Artificial intelligence is significantly transforming the field service landscape. As enterprises aim to deliver better customer experience, boost technician productivity, and reduce operational costs, ServiceNow’s AI-powered solutions are emerging as a critical enabler. - [The broken promise of OmniChannel](https://ateko.com/en/resources/the-broken-promise-of-omnichannel/): Commerce Cloud Practice Lead, Ian Bezanson, is back and discussing the broken promise of the OmniChannel experience. Where are companies going wrong? And how can we unify the experience for customers? - [A Unified Commerce Strategy](https://ateko.com/en/resources/a-unified-commerce-strategy/): How do you provide customers with a seamless and consistent shopping experience across all channels, from online to in-store? Ateko's Ian Bezanson shares his insights on what can happen when digital knowledge meets human connection. - [The AI Reality Check](https://ateko.com/en/resources/the-ai-reality-check/): A lot of companies are treating AI like a magic bullet that will fix all the problems within their organization. Business Intelligence Team Lead Kyle Cruickshanks is talking to us and sharing why it's not that simple - and how you should be approaching AI strategically to set your organization up for success. - [Why you want your services partner to embrace AI](https://ateko.com/en/resources/why-you-want-your-services-partner-to-embrace-ai/): Compliance and legal teams can get nervous when they hear that a service provider is using AI, and that's understandable, but Greg Poirier - SVP of Ateko's Salesforce Practice, has some great insights on why you actually want your service provider to lean in on AI - and what benefits that can bring to your organization. - [Salesforce Admin Guide for Marketing Cloud Core](https://ateko.com/en/resources/salesforce-admin-guide-for-marketing-cloud-core/): Marketing Cloud on Core (also known as Marketing Cloud Next or Marketing Cloud Growth/Advanced Edition) represents a fundamental shift in how Salesforce delivers marketing automation capabilities. Unlike the standalone Marketing Cloud Engagement product, Marketing Cloud on Core is built directly on the Salesforce Core platform, making it a native Salesforce solution that lives within your existing Salesforce org. - [What is a Deal Desk?](https://ateko.com/en/resources/what-is-a-deal-desk/): A Deal Desk is responsible for ensuring that all sales meet the organization’s criteria for profitability, risk, and strategic alignment, while also facilitating communication and collaboration between Sales, Legal and Finance teams. - [3 Pitfalls of AI in B2B Marketing](https://ateko.com/en/resources/3-pitfalls-of-ai-in-b2b-marketing/): Marketing Automation Leader, Sabuhi Yahya, walks us through the 3 main areas where B2B organizations can run into trouble when it comes to leveraging AI. - [Transforming Telecom Service Delivery and Customer Engagement](https://ateko.com/en/resources/transforming-telecom-service-delivery-and-customer-engagement/): And how can it help drive growth and customer success across the telecommunications industry? - [Salesforce Commerce Cloud Readiness Checklist](https://ateko.com/en/resources/salesforce-commerce-cloud-readiness-checklist/): This checklist will walk you through exactly what you need to consider before you jump in to SFCC. - [Data Cloud Deep Dive Series](https://ateko.com/en/resources/data-cloud-deep-dive-series/): Dive into the world of Salesforce Data Cloud with Salesforce MVP Eliot Harper. In this video series, Eliot unpacks everything from key concepts to practical tips, making complex topics simple and understandable. - [Salesforce Security Survey 2025](https://ateko.com/en/resources/salesforce-security-survey-2025/): We surveyed Salesforce Admins and Users from across North America to find out common practices across multiple areas in Salesforce security: - [Agentic Marketing Showdown](https://ateko.com/en/resources/agentic-marketing-showdown/): In this video, dive into the world of Salesforce Agentic Marketing and learn how bringing AI directly into a customer’s inbox can revolutionize your client experiences. ## Posts - [Beyond the blueprint: the 4 ServiceNow implementation journeys](https://ateko.com/en/blog/beyond-the-blueprint-the-4-servicenow-implementation-journeys/): One of the most critical - yet overlooked - conversations in the ServiceNow ecosystem is implementation strategy. - [Marketing Cloud UI/UX: Adapting for AI](https://ateko.com/en/blog/marketing-cloud-ui-ux-adapting-for-ai/): I have been working in design long enough to have watched the discipline reinvent itself more than once. I go back far enough to remember designing for CD-ROMs, before websites were even a thing, fitting an entire interactive experience onto a disc and hoping nobody scratched it. Then websites arrived with a whole new set of adjustments, and I worked closely with developers, through several rounds of iteration, to get designs working across browsers that seemed to disagree with each other purely out of spite. From there I watched the field split and mature, as visual design gave way to a much deeper focus on user experience, on how something felt to use rather than just how it looked. Somewhere in between, an entire industry of design tools showed up to make the work faster, smarter, and more collaborative, and I learned a new one every time it seemed like the last one had finally, truly, promised to be the last one. - [Dreamforce 2026: What Actually Changes After the Announcement](https://ateko.com/en/blog/dreamforce-2026-what-actually-changes-after-the-announcement/): Dreamforce covered more ground this year than any one person could realistically sit through. I made it to a number of sessions in person, then caught up on the rest online afterwards. This is my attempt to pull together the parts that matter for teams trying to figure out what changes after the announcements are over. Rather than list every feature Salesforce launched, I have focused on the things that could change how people work day to day. - [A Checkbox Isn’t SMS Consent](https://ateko.com/en/blog/a-checkbox-isnt-sms-consent/): A landing page with a phone-number field and a checkbox feels like consent. To an SMS aggregator, it isn't. One MobileConnect API call can fix that, without touching a single thing about the actual send. - [Our Top 6 Salesforce Security Tips for 2026](https://ateko.com/en/blog/our-top-6-salesforce-security-tips-for-2026/): Back in 2019, we published a list of five basic Salesforce security tips to help organizations minimize breaches caused by employee error or malicious intent. A lot has changed since then: Salesforce has raised the security floor for every customer, the threat surface has expanded well beyond human logins, and significant change emerged that the original list couldn't have anticipated… AI agents acting inside your org. - [The New BA Toolkit: Artifacts for the AI Era](https://ateko.com/en/blog/the-new-ba-toolkit-artifacts-for-the-ai-era/): In our last post, we explored a defining reality of our industry: Will AI replace the Business Analyst? The answer is no, but BAs who use AI responsibly will eventually replace those who don't. If you’ve accepted that challenge, the next logical question is how. When you stop acting as a scribe and start acting as an AI orchestrator, your traditional deliverables have to change. Because BAs now direct AI models to help them analyze, draft, and test, they must create entirely new, structured documentation to manage, standardize, and audit those AI workflows. - [Adapting BA Processes and Documentation for the AI Era](https://ateko.com/en/blog/adapting-ba-processes-and-documentation-for-the-ai-era/): Will AI replace the Business Analyst? The answer is no, but BAs who use AI responsibly will eventually replace those who don't. - [Handing SFMC to an AI Agent: Guardrails for the Marketing Cloud MCP Server](https://ateko.com/en/blog/handing-sfmc-to-an-ai-agent-guardrails-for-the-marketing-cloud-mcp-server/): Salesforce shipped a first-party MCP server for Marketing Cloud Engagement (MCE) in May 2026, and LinkedIn promptly lost its mind over it. Every other post is a breathless demo of an agent building a journey from a one-line prompt. So before you wire one up to your production tenant: hold your horses, buddy. The technology is genuinely useful and worth adopting. The point of this piece is not "don't use it." The point is understand it, then use it wisely, because SFMC punishes mistakes in ways core CRM does not.  - [The Architecture of Predictability: Balancing GenAI and Process in ServiceNow ](https://ateko.com/en/blog/the-architecture-of-predictability-balancing-genai-and-process-in-servicenow/): Despite the ongoing push for AI adoption, many organizations in 2026 still struggle to define clear outcomes. Strategies are often anchored to broad promises of "productivity" but often lack clarity and a practical execution path to achieve these.    - [Ateko Featured in Gartner Market Guide for ServiceNow Services](https://ateko.com/en/blog/ateko-featured-in-gartner-market-guide-for-servicenow-services/): For the fourth consecutive year, we are proud to announce that Ateko has been recognized in the 2026 Gartner Market Guide for ServiceNow Consulting, Implementation and Managed Services. This inclusion reaffirms our position as a leading Global System Integrator (GSI) partner in the ServiceNow ecosystem.  - [Moving to Agentforce Revenue Cloud Advanced: Why Re-implementation with Optimization Beats Lift-and-Shift](https://ateko.com/en/blog/moving-to-agentforce-revenue-cloud-advanced-why-re-implementation-with-optimization-beats-lift-and-shift/): Thousands of enterprises still run SteelBrick CPQ (Configure, Price, Quote) or Salesforce Industries (formerly Vlocity) managed packages. As these platforms reach end-of-sale, Salesforce has moved many of the advanced capabilities from these applications (particularly Vlocity) onto “Core” in the form of Agentforce Revenue Management (formerly, and for the purposes of this document, called Revenue Cloud Advanced or RCA), where they can be accessed more broadly, across Industries and Cloud solutions. SteelBrick and Industries were different packages, and now RCA on Core is replacing both. - [Not Every Company Pays You to Get Ready. Ateko Did.](https://ateko.com/en/blog/not-every-company-pays-you-to-get-ready-ateko-did/): Inside the path that turned “new to Salesforce” into “ready for clients.” - [For decades, IT held the keys – GenAI changed the locks.](https://ateko.com/en/blog/for-decades-it-held-the-keys-genai-changed-the-locks/): For a long time, IT departments were gatekeepers and some of them seemed to really enjoy the role, that power.  They knew how to code.  They held the keys to anything that got built.  That gave them control over the timelines, the budgets, the requirements, and the results, with very little anyone could do about it.  You wanted a change to a system.  It would cost real money and real time, and what came back was rarely what you asked for.  It was the smallest version of done that closed the ticket, and you learned to live with it, because there was no other option. - [Your Contact Center Moved to the Cloud. The Hard Part Comes Next.](https://ateko.com/en/blog/contact-center-moved-next-steps/): The enterprise contact center migration story has a clean ending. After years of replacing on-premises hardware with cloud platforms from Genesys, Amazon Connect, and others, most large organizations have checked that box. The infrastructure scales. The telephony costs are predictable. That work mattered. - [AI did not fail you. You skipped the work.](https://ateko.com/en/blog/ai-did-not-fail-you-you-skipped-the-work/): I wrote recently about executives who claim big gains from AI they cannot name.  Now let’s talk about another person in the same room.  The one who tried AI once, got a weak answer, and now tells everyone the whole thing is oversold.  It makes things up.  It is not that good.  Case closed. - [Your team is getting big gains from AI. Name one.](https://ateko.com/en/blog/your-team-is-getting-big-gains-from-ai-name-one/): A few months ago I was chatting in a small circle at an industry event with other leaders and a senior executive described how well his team was using AI. Big gains, he said. Real results. - [New Salesforce Flow Logs: Proactive Flow Monitoring Moves to General Availability](https://ateko.com/en/blog/new-salesforce-flow-logs-proactive-flow-monitoring-moves-to-general-availability/): In the Spring '26 Release, Salesforce officially moved the Flow Execution Logs feature to General Availability (GA). That sounds like a good thing, but what does it actually mean for you and your Flows?  - [Building a Service-Aware CMDB with CAE](https://ateko.com/en/blog/building-a-service-aware-cmdb-with-cae/): For many organizations, maintaining a healthy ServiceNow CMDB is an ongoing struggle. A traditional CMDB can give you a solid inventory of servers and databases, but it does not answer the question that matters most: How does this infrastructure support the business?  - [Understanding Risk When Building a GenAI Business Case](https://ateko.com/en/blog/understanding-risk-when-building-a-genai-business-case/): Generative AI is at an interesting crossroads. In the last couple of years, enterprise IT has changed significantly and AI is a major reason why. The technology is powerful, but it has taken time to understand how to manage it and make it perform reliably inside real organizations in service of real outcomes.  - [Why isn’t this in Salesforce?](https://ateko.com/en/blog/why-isnt-this-in-salesforce/): What I have learned about how to turn an enterprise investment into a high-ROI growth engine. - [Your Commerce Replatform Is Already Behind](https://ateko.com/en/blog/your-commerce-replatform-is-already-behind/): The #1 reason commerce replatforms blow up isn't the technology. It's the product data, customer records, and pricing logic nobody cleaned up first. - [From Hype to ROI: How to Execute a Successful AI Proof of Value (PoV)](https://ateko.com/en/blog/from-hype-to-roi-how-to-execute-a-successful-ai-proof-of-value-pov/): We’re in the middle of an AI gold rush. Every boardroom, from the Fortune 500 to agile startups, are echoing with the mandate: "AI everywhere." Yet despite the excitement, many AI initiatives stall before they ever deliver value. - [Your Experts Are Not Data Entry Clerks: How Conversational Elicitation Helps Teams Move Faster](https://ateko.com/en/blog/your-experts-are-not-data-entry-clerks/): In a lot of organizations, the most valuable experts are still losing hours to the same unglamorous step: pulling information out of files, systems, and people before they can do the work they were hired to do. - [Agentforce Marketing Summer Recap](https://ateko.com/en/blog/agentforce-marketing-summer-recap/): Between Connections in June and the Summer '26 release, there has been a lot to keep up with. The volume of updates this cycle is one of the biggest I can remember, and trying to cover everything would turn into a small book. So instead of listing every feature, I pulled together the highlights that stood out to me and that I think matter most for marketing teams heading into the second half of the year. - [AI, ServiceNow, And Disruption: Don’t Automate Your Way Out of Strategic Thinking ](https://ateko.com/en/blog/dont-automate-your-way-out-of-strategic-thinking/): Disruptive innovation is one of those business-school phrases that got popular enough to be used incorrectly in boardrooms. People started using it the way they use the word “strategy,” as a compliment. That product is disruptive. That startup is disruptive. We need to be disruptive.  - [AI Adoption: Training Is the Key](https://ateko.com/en/blog/ai-adoption-training-is-the-key/): Part 3 of the Systemic Shift to Scaling AI from Pilot to Scale series, examining how organizations can transform AI initiatives into enterprise-wide value - [We Built an AI Certification Coach for Our Team](https://ateko.com/en/blog/we-built-an-ai-certification-coach-for-our-team/): Nobody within the Salesforce Practice at Ateko touches client work without a Salesforce certification. That's been the rule since the company was founded. - [The Multi-Framework Pivot: ReactJS on Salesforce Platform](https://ateko.com/en/blog/the-multi-framework-pivot-reactjs-on-salesforce-platform/): Salesforce’s front-end architecture evolved from Visualforce, to Aura Components, and finally to Lightning Web Components. But historically, integrating industry-standard JavaScript frameworks like React, Angular, etc., into Salesforce required aggressive workarounds. Developers had to compile code, compress it into static resources (zip files stored on Salesforce), and surface it via Visualforce pages or Lightning Out. The alternative was hosting the application off-platform on Heroku or AWS, which required wiring up complex OAuth flows. This resulted in fragmented security models, broken session management, and a terrible Developer Experience. - [Veeva vs. Salesforce Life Sciences Cloud: The Ultimate Decision](https://ateko.com/en/blog/veeva-vs-salesforce-life-sciences-cloud-the-ultimate-decision/): Today, we’re diving into the breakup between Salesforce and Veeva as it reshapes the Life Sciences industry. - [The Trusted Advisor’s Guide to ServiceNow: Architecting for Long-Term Value](https://ateko.com/en/blog/the-trusted-advisors-guide-to-servicenow-architecting-for-long-term-value/): From the Front Lines: Strategic Shifts for ServiceNow Transformations   - [Cooperation Needs Boundaries: Why “Who Leads Transformation Projects” Is the Wrong Question](https://ateko.com/en/blog/cooperation-needs-boundarieswhy-who-leads-transformation-projects-is-the-wrong-question/): When assessing approaches to complex transformation projects, an emerging view is that the business should lead, often holding final decision authority across the full transformation effort. The intent is understandable; outcomes should drive investment, not the other way around. But in practice, that position often collides with a harsher reality: when your systems are architecturally entangled, every "business-led" decision becomes an IT crisis. The reverse is also true: every IT stabilization effort feels like it is blocking the business. - [Getting Your House in Order for Enterprise AI](https://ateko.com/en/blog/getting-your-house-in-order-for-enterprise-ai/): Part 2 of the Systemic Shift to Scaling AI from Pilot to Scale series, examining how organizations can transform AI initiatives into enterprise-wide value - [From Pilot to Whole-Org Value](https://ateko.com/en/blog/from-pilot-to-whole-org-value/): Part 1 of the Systemic Shift to Scaling AI from Pilot to Scale series, examining how organizations can transform AI initiatives into enterprise-wide value - [From Order-Taker to Decision Amplifier: Earning “Trusted Advisor” Status in ServiceNow](https://ateko.com/en/blog/from-order-taker-to-decision-amplifier-earning-trusted-advisor-status-in-servicenow/): The term “trusted advisor” is frequently used in enterprise consulting. However, in complex ServiceNow programs, it is not merely a title - it is a status earned through demonstrated value. It represents the evolution from simply answering questions to strategically shaping the questions that matter most. - [Service Cloud Voice Is Not a Phone System. Stop Evaluating It Like One.](https://ateko.com/en/blog/service-cloud-voice-is-not-a-phone-system-stop-evaluating-it-like-one/): The organizations getting the most out of the CTI-to-SCV migration are the ones who understood, before they started, that they were making an architecture decision, not a technology refresh. - [Salesforce CTI to SCV: The Deadline Nobody Is Talking About Enough](https://ateko.com/en/blog/salesforce-cti-to-scv-deadline-nobody-is-talking-about-enough/): Salesforce is retiring Open CTI. If your organization leverages it as part of your voice/telephony strategy, the planning window is open...and shorter than it looks. - [Find Your 2,500 Rows: The AI Shift Hiding in Everyday Work](https://ateko.com/en/blog/ai-data-reconciliation-2500-rows/): My mom has been using Excel since she got her current job as an Accounts Payable clerk in the early 2000’s. I began using Excel at a co-op job in 2013. But it wasn’t until I was living with my parents during the pandemic that I saw how differently we used Excel.  - [Our Approach to Modern Application Development](https://ateko.com/en/blog/our-approach-to-modern-application-development/): Modern application development, when executed effectively, empowers rapid innovation through cloud-native architectures. This approach leverages loosely coupled microservices, managed databases, AI, DevOps support, and built-in monitoring. - [Three Spring ’26 Apex Updates Worth Refactoring For](https://ateko.com/en/blog/spring-26-apex-updates-refactoring/): Salesforce Spring '26 is here. We break down the three most critical Apex updates—from native picklist extraction to new PDF services—and explain why refactoring your code now will save you from massive technical debt later. - [Navigating the Challenges of Implementing Generative AI Without a Robust Data Landscape](https://ateko.com/en/blog/navigating-implementing-generative-ai/): In the rapidly evolving world of technology, GenAI stands out as a transformative force with the potential to revolutionize industries. However, implementing GenAI solutions in an organization without a robust data landscape can be recipe for disaster. A solid foundation in data governance, cloud architecture, and data visualization is crucial for the successful deployment and operation of GenAI. Let’s dive into the specific challenges and explore how organizations can navigate these complexities. - [The Rise of Disposable Software: Why Building to Replace is the New Building to Last](https://ateko.com/en/blog/rise-of-disposable-software/): Disposable Software: The Missing Fourth Leg of our AI Workplace Productivity Stool - [More Than an Award: Why Our Google Partner of the Year Win Hits Close to Home](https://ateko.com/en/blog/google-partner-of-the-year/): When the pictures came back from this week’s awards ceremony, the significance of the moment really sank in. Bell being named Google Cloud’s Public Sector Partner of the Year for Canada is an incredible honor, but seeing leaders from both Bell and Ateko standing on that stage together to accept the award told a much bigger story.  - [From Pipelines to Power: Orchestrating Enterprise Data with Apache Airflow and Microsoft Fabric](https://ateko.com/en/blog/from-pipelines-to-power-orchestrating-enterprise-data-with-apache-airflow-and-microsoft-fabric/): Enterprise data platforms are continuing to evolve - faster iteration, broader analytics adoption, and rising expectations for reliability and governance. Many modern teams find themselves operating at the intersection of two worlds: Apache Airflow, a proven standard for orchestration, and Microsoft Fabric, an end‑to‑end analytics platform designed for scale and consistency. - [Scaling AI Beyond the Pilot: Four Foundational Shifts for the Enterprise](https://ateko.com/en/blog/scaling-ai-from-pilot-to-enterprise-roi/): At Ateko, we frequently see organizations struggle to translate the excitement of a pilot into organization-wide value. AI adoption is high. Most organizations are using AI in at least one function. Yet studies suggest that up to 62% remain stuck in the early experimenting or piloting stages. - [Why Unity Catalog Is the Cornerstone of Scalable Data Governance in Databricks-Driven Organizations](https://ateko.com/en/blog/why-unity-catalog/): In today’s data-driven world, organizations are scaling their analytics and AI capabilities faster than ever. But with that growth comes a critical challenge: how do you govern data effectively across teams, tools, and regions, without slowing innovation? - [Adventures in Fabric Vol. 4: Maestro Please, Orchestration](https://ateko.com/en/blog/aif4-maestro-please-orchestration/): In this edition of Adventures in Fabric, we explore orchestration in Microsoft Fabric through the lens of Apache Airflow. We share our early experience using Airflow as an offering within Fabric, outline key functionality, note current limitations, and discuss Microsoft’s recently released native Fabric Operator. - [Marketing Cloud Account Engagement vs Marketing Cloud Next: Migration Considerations](https://ateko.com/en/blog/mcae-to-mcn-migration-guide/): As Salesforce continues to evolve its marketing ecosystem, many organizations are starting to look beyond feature comparison and ask a broader question: how do you evaluate a move from Marketing Cloud Account Engagement (MCAE) to Marketing Cloud Next? - [Adventures in Fabric Vol. 3: Many Tools in the Toolbox](https://ateko.com/en/blog/aif3-many-tools-in-the-toolbox/): It’s funny how it goes. You ask for choices, and then feel overwhelmed when you get them. You think, “Wow, that’s too many choices. How do I choose?” - [Adventures in Fabric Vol. 2: So Many Houses](https://ateko.com/en/blog/aif2-so-many-houses/): In our first blog post, Adventures in Fabric Vol. One: The Future of Analytics, we explored why Microsoft Fabric is transforming the data analytics landscape. We highlighted its seamless connectivity, flexible storage options, diverse toolset, and Microsoft’s commitment to continuous innovation. We also introduced Fabric Manager, Ateko’s accelerator for Microsoft Fabric, designed to simplify implementation and improve project delivery. - [Adventures in Fabric Vol. 1: The Future of Analytics](https://ateko.com/en/blog/aif1-the-future-of-analytics/): When Microsoft introduced Microsoft Fabric, it promised to be an end-to-end analytics and data platform for enterprises looking for a unified solution. While it sparked excitement, it also raised a lot of questions. # Ateko Ateko is a Canada-based IT services and systems integration company backed by Bell Canada and serving organizations globally. It provides advisory, implementation, integration, managed services, and platform optimization across ServiceNow, Salesforce, cloud, data, and artificial intelligence (AI), with expertise in financial services, telecommunications, and the public sector. This index links to official Ateko pages, primarily in English. French content is available through the French website link below. Consult the linked sources for current service scope, partner qualifications, and the dates and context of customer results. ## Core Platform Services - [ServiceNow consulting and implementation](https://ateko.com/en/services/servicenow/): Overview of ServiceNow advisory, implementation, optimization, and support, including IT, customer, employee, financial, and telecom workflows. - [Salesforce consulting and integration](https://ateko.com/en/services/salesforce/): Salesforce services covering Agentforce, customer data, CRM, revenue processes, platform integration, migrations, and AI governance. - [Cloud, Data and AI](https://ateko.com/en/services/cloud-data-ai/): Cloud modernization, data engineering, analytics, AI, governance, and managed operations across Azure, AWS, Google Cloud, Snowflake, and Databricks. - [Technical advisory](https://ateko.com/en/services/advisory/): Platform assessments, architecture and roadmaps, governance, AI readiness, and guidance on improving value from enterprise technology investments. ## ServiceNow Solutions - [IT Service Management (ITSM)](https://ateko.com/en/services/itsm/): ITSM implementation and legacy migration, incident resolution, change management, self-service, and IT service delivery. - [IT Operations Management (ITOM)](https://ateko.com/en/services/itom/): Infrastructure discovery, service mapping, dependency visibility, and configuration management database (CMDB) foundations for IT operations. - [Telecom Service Management (TSM) and Order Management for Telecommunications (OMT)](https://ateko.com/en/services/telecom-service-order-management-tsm-omt/): Telecom service and order workflows, B2B integration with customer ITSM systems, and service lifecycle automation. - [Financial Services Operations (FSO)](https://ateko.com/en/services/financial-services-operations-fso/): ServiceNow workflows for banking operations, customer case resolution, and embedded risk and compliance controls. - [Field Service Management (FSM)](https://ateko.com/en/services/field-service-management-fsm/): Field service scheduling, dispatch, technician coordination, workforce management, and service-level tracking. - [ServiceNow managed services](https://ateko.com/en/services/managed-services/): Ongoing instance management, maintenance, governance, and platform development and evolution. ## Salesforce Solutions - [Salesforce Agentforce](https://ateko.com/en/services/salesforce/agentforce/): AI agent strategy, architecture, development, deployment, governance, adoption, and ongoing optimization across business workflows. - [Agentforce Revenue Management and CPQ modernization](https://ateko.com/en/services/salesforce/revenue-management/): Revenue architecture, pricing and quoting, CPQ optimization, readiness assessment, and migration planning for modern quote-to-cash processes. ## Industry Expertise - [Financial services](https://ateko.com/en/financial-services/): Banking, wealth and asset management, insurance, and FinTech modernization using ServiceNow, Salesforce, and cloud platforms. - [Telecommunications](https://ateko.com/en/telecom/): Telecom customer experiences, network and field operations, ServiceNow and Salesforce implementation, and B2B integration including Service Bridge. - [Government and public sector](https://ateko.com/en/government-public-sector/): Public service modernization, case and application workflows, automation, and cloud and AI initiatives with security and data sovereignty considerations. ## Customer Evidence and Partner Recognition - [National Bank of Canada: ServiceNow ITSM and ITOM](https://ateko.com/en/case-studies/national-bank-itsm-revolution/): Case study of BMC Remedy migration, enterprise integrations, CMDB foundations, and onboarding more than 25,000 users. - [Desjardins: ServiceNow partnership and governance](https://ateko.com/en/blog/enhancing-digital-capabilities-desjardins-and-ateko/): The partnership announcement of November 27, 2025 by Ateko and Desjardins describing platform support, Centre of Excellence governance, dedicated delivery squads, and an innovation lab. - [Government of Prince Edward Island: Salesforce program delivery](https://ateko.com/en/case-studies/government-of-pei-sustainable-energy-management-with-salesforce/): Case study of digitizing sustainable energy program applications with Salesforce Public Sector Solutions and OmniStudio. - [ServiceNow TSM Product Line Achievement](https://ateko.com/en/blog/ateko-earns-tsmpla/): The achievement announcement of December 17, 2025 stating that Ateko became the first ServiceNow partner to earn the Telecom Service Management Product Line Achievement. - [2026 Gartner Market Guide inclusion](https://ateko.com/en/blog/ateko-featured-in-gartner-market-guide-for-servicenow-services/): The industry announcement of August 18, 2026 regarding the inclusion of Ateko in the Gartner Market Guide for ServiceNow Consulting, Implementation and Managed Services. - [All customer case studies](https://ateko.com/en/case-studies/): Additional customer projects, implementation approaches, and engagement-specific outcomes across industries and platforms. ## Company and Contact - [About Ateko](https://ateko.com/en/about-us/): Company background, Bell Canada backing, global service delivery, leadership, and published certifications. - [Contact Ateko](https://ateko.com/en/contact-us/): Project inquiries, contact information, and Canadian office locations. ## Optional - [Blog and industry insights](https://ateko.com/en/blog/): Expert articles and company announcements about enterprise platforms, AI, data, and digital transformation. - [Guides](https://ateko.com/en/resource-type/guide/): Guide archive with resources on platform strategy and business transformation. - [Videos](https://ateko.com/en/resource-type/video/): Video archive with expert discussions, platform guidance, and practical business technology topics. - [French website](https://ateko.com/fr/): French-language company, service, industry, and resource content. ## Latest Insights and Technical Updates Below are the most recently published technical articles, platform updates, and insights from the Ateko team. For our full historical archive, please refer to our main blog index or XML sitemap.